Dhaka, Bangladesh — In a strategic move to strengthen its digital presence and align its brand identity across platforms, Potibadi TV has officially announced its rebranding to “Alor Rasta – আলোর রাস্তা.” The transition reflects the Page’s continued commitment to producing educational, inspirational, and socially aware content for its growing online audience.
Potibadi TV, established in 2022, has steadily built a reputation as a digital creator page focused on informative and positive storytelling. With the evolution of its content direction and the expansion of its audience, the Page’s administration determined that a refreshed brand name would better represent its mission moving forward.
According to the Page’s official statement, the rebrand does not involve any change in ownership, management, or theme. The Page will continue delivering the same category of content, but under a name that more accurately reflects its core message. Alor Rasta – আলোর রাস্তা symbolizes enlightenment, positivity, and guidance—values that align closely with the Page’s long-term vision.
To maintain transparency with its followers, the Page has already published a public announcement regarding the name change. The updated branding also corresponds with the Page owner’s YouTube channel, ensuring uniformity across all social media platforms.
Despite the formal name change, the Page affirms that it remains dedicated to producing authentic, uplifting, and community-focused content for its audience.
With this rebranding, “Alor Rasta – আলোর রাস্তা” aims to strengthen its identity as a trusted digital platform delivering meaningful and value-driven content to viewers in Bangladesh and beyond.